Sandip
  • Designation: S.E.O. Expert
  • Company: Solomob

Team Information

I have been working as an SEO expert at Solomob for almost a year now but I started out in the VLSI industry as a Verification engineer for the eInfochips back in 2018. I really enjoyed the engineering side of things and spent the next 6 months working within the localization industry for eInfochips However, even though the software was different at each Client I came to realize the job was always the same.

One day, one of my friends told me about his own company, which is basically a web development company that I got interested in search engine optimization. As I worked on his websites I began to acquire the necessary skills and expertise to be able to work with his client what I could with other budding SEO analysts/specialists.

My current position is the SEO Product Manager for Solomob, India’s leading Digital Marketing Agency. With major sites in 13 Clients. It’s a very exciting opportunity and I look forward to the challenges ahead.

Becoming an expert in SEO takes time, patience, understanding, and a fair bit of analytics. As Google constantly improves its search engine in order to bring the most relevant results to the user, it means that our job is constantly changing. More and more I am finding that SEO analysts are slowly becoming marketing specialists. Not that I mind, I find marketing extremely interesting and effective. Google is at a stage now that it is smart enough to know when it is being gamed, so the best route to success is by abiding by their guidelines and making the most of others’ inability to do so.

Unfortunately, the internet is awash with SEO consultants claiming to be experts and charging astronomical rates for their services, which in the long run will only serve as being detrimental to your site ranking within Google. I set this site up so that people could get the information about search engine optimization that they need to succeed – and to do it for free.

Why? Well, I don’t think there should be any cost in knowing how to do something. Fair enough if you want to pay someone because you simply don’t have the time yourself, but paying someone to do something to your business that you don’t fully understand is outright dangerous. So hopefully you will pick up the required expertise to at least understand SEO and its process. You may not want to call yourself an SEO expert but at least you won’t be fooled by someone who does.

Enjoy the site and please feel free to contact me if there is any subject you would like to see me cover. (Apologies if parts of the site are a little dated, I don’t have as much time to spend on it as I used to. Busy bee!)